“A Penny For Your Thoughts” Mobile Video Market Research

Conduct market research on the Singapore MRT to find out exactly what people are watching on their mobile phone. 

If you take the MRT in Singapore in the morning, you’ll see a fair few people watching video on their mobile phone. What are they watching? Streaming over 3G/4G? Downloaded on device? Downloaded on PC and transferred to mobile? SVOD? TVOD? Free? local content? overseas content? 

Starhub GO? Toggle? YouTube? Vui? YouKu? Viki? SingTel TV? Netflix? Torrented download? Other?

Subtitles? Asian content? US content? TV? Movie?

So many questions – of course to be determined which ones to ask. 

Leaflet campaign. Simply have a nicely designed leaflet that is handed to people wh are watching video. They can either hit a URL and submit what they are watching – possibly offer an app download. 

Or simply fill in the form 

Leave a Comment